Here's How it Works:

With our three step process:

 

1. First, we create a strategic message about what you do and what makes you different - better than your competition.

 

2. Second, we translate these facts into benefits, so your selected target market knows how they will be better off by doing business with you, . . .

what’s in it for them.

 

3. Finally, we combine the words with photographs, illustrations and strong graphic design to clearly communicate your story to the right people at the right time and place. (Websites, print, ads, logos, radio, television, direct mail, social media, press releases, etc.)

 

This is your story.

We craft it and we stick to it.

Your story is our primary product.

Everything else is a delivery system for your story.

 

 

What's in it for you?

 

   Get new customers.

 

   Keep the customers you have.

 

   Increase order size and frequency.

 

 

Our goal is to create profit for you by attracting the right kind of new customers, keeping profitable customers and increasing sales to both.

 

Positive results depend upon a clear, simply presented story of what makes you different and how your ideal customer will benefit from those differences.

 

 

 

 

 

 

 

Your ideal customer should be clearly defined in order to correctly craft your story, just as when you go fishing, you decide if you want catfish, trout or marlin. The fish you seek determines the most tantalizing bait to use, as well as where and how to present the bait to the fish.

 

Similarly, your ideal customers’ needs, wants, hopes, etc., will determine the most attractive kind of bait to create in words and pictures. (marketing message – Your Story).

 

Today, it is more difficult than ever to show what makes you different, but without this compelling story, your chances of attracting and doing business with your ideal targeted customer will be reduced.

 

So, crafting a website or advertising needs to first include the development of your strategic marketing message – Your Story.

 

Websites and all other marketing and advertising tools are delivery systems for Your Story.

 

The process includes discussions of your services, processes, competitors, ideal customers, your strengths and weaknesses, your people, facility . . . to bring to the surface what makes you different.

 

We define your ideal customers and determine what they need, what they want, what they do not want, what they fear . . .

 

Finally, we present your differences in carefully crafted websites, logos and advertising to show and sell them on the wisdom of making you their choice.

 

Let’s get started!

 

Ph: 719-338-5237

Incognito helps you grow your business. We make it easy and affordable.

Want a single project and don't need an overall strategy?

 

Let's say you just need a logo designed, or a brochure, or printed material, or presentation graphics or a website.

 

We can take care of just about anything you need. Graphic design is one thing we're really known for as well as writing, photography and advertising.

 

So whatever you have in mind, give us a call. We're ready when you are.

 

Click here to tell us what you want

or call 719-338-5237

 

How can we be of service to you?